Proximity Paris is the network’s founding agency. Everything we do is designed with results in mind. Every creative endeavour is linked to efficacy. Because our focus is resolutely on your audience’s behavior, and our potential to influence them. Every day, all the time. That's why Proximity Paris has consistently has been voted the most effective agency in France at the EFFIE awards.
Proximity is an agency that deals with brands’ everyday needs. We believe that this daily activity is just as, if not more, important in building a strong brand image as bigger, periodic campaigns. Deciphering consumers’ expectations and motivations; identifying common themes within different contexts; creating content that captures attention and transforms it into engagement, lead and conversations: everything we do aims to use communication to create daily connection. We design, create and orchestrate integrated communication platforms that build and strengthen the relationships between brands and their target audiences.
From automotive to health care to financial services to consumer packaged goods, we have delivered profound business results for the finest companies in the world.
We have deep expertise in the industry’s leading marketing technology solutions, and we maintain top-tier relationships with these key partners.
Data-driven creativity requires a deft blend of art and science. Creative Intelligence is our principle-based set of proprietary tools which consistently deliver the modern consumer experiences that today’s digital ecosystem demands.
The Relationship Labº
A comprehensive decision-making framework which maps people’s unmet needs to a brand’s most relevant assets to create high-value interactions across the scope of their relationship.
D3Mº
Data-Driven Destination Mapping is our unique evolution of journey mapping that fuses qualitative and quantitative understanding of a consumer to architect the optimal experience and drive business-building behavior change.
Red Intelº
An insight-mining process that delivers revelations: unexpected human and brand insights that make the most compelling creative ideas possible.
Content Darwinismº
Our proprietary algorithm, content strategy, auditing and measurement processes allow us to continuously optimize a brand’s story in real time.
The Propulsion Sessionº
A three-day intensive creative collaboration process which harnesses the brightest talent to get to the very best experience-led ideas.
Formed in 2001, Proximity operates in all major business hubs across the globe. We are a network of strong, locally significant agencies, a third of which have been recognized as Agency of the Year in the past three years. We provide access to regional centers of excellence in digital development, marketing enablement and performance media which are both highly effective and cost-efficient.
We are a lead agency in Omnicom’s newly formed division delivering personalised moments at scale. With a broad base of cutting-edge technologies and best-in-class talent we offer powerful data integration, next step decisioning, marketing automation and enablement solutions. This unified approach to data and technology allows us to orchestrate comprehensive experiences in owned, earned and paid channels and optimize the value exchange at every touchpoint. In other words, we empower your business across the entire customer journey.
