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Cannes Lions 2018 in the network

By Proximity BBDO

The Proximity contingent has returned home from Cannes and we brought back 12 Lions this year, double the six we won in 2017.

We definitely showed up in a much bigger way this year. Seven offices across the network entered work: London, Barcelona, Madrid, Shanghai, Dusseldorf, Paris and Australia. Despite the fact that there were fewer categories this year, which meant there were also fewer chances to win, we still managed to shortlist 34 entries from four of the offices: CHE (27), Barcelona (3), Dusseldorf (2), and Paris (2). Of those, CHE converted ten to Lions, and Dusseldorf captured two.
This builds on the success we saw at this years Caples Awards, and further reinforces the strength of the creative part of our brand promise to deliver data-driven creativity.
Congratulations to the teams at CHE and Dusseldorf who contributed to their great showing.

CHE Proximity was awarded with 10 awards across 6 pieces of work and picked up 1 Gold, 5 Silver and 4 Bronze.

Cochlear Hearing Test: 1 Gold, 1 Silver, 1 Bronze
Cochlear Hearprint: 1 Silver
Velocity: 1 Bronze
LEGO: 1 Silver, 1 Bronze
Carsales: 1 Silver, 1 Bronze
Swann: 1 Silver

Proximity Düsseldorf took home 2 awards for their Alzheimer Research Initiative picking up 1 Silver and 1 Bronze.