Proximity starts 2018 with two new budget wins: #DANSLETGV and Bayer Environmental Science.
- #DANSLETGV :
Proximity has won the pitch to manage SNCF’s social media communications, which will focus on the on-board experience.
The agency will explore passengers’ emotional relationship with the TGV, telling the little stories that happen during train journeys.
The first activations will be rolled out in March 2018.
- Bayer Environmental Science
After pitching against TBWA Paris and Publicis LMA (Lyon), Proximity was kept on by Bayer to control its 360° global communication plan for Bayer Environmental Science.
This particular department is a division of Bayer Crop Science dedicated to environmentally responsible innovations for solutions required in work, sport and residential spaces.
Proximity will be in charge of B2B communications on a global level.