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Haagen Dazs

Exträa HD

Proximity Paris

Movies are always better while eating ice cream. But it's exactly when we want it the most, that there's nothing left in the freezer.

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  • Challenge

    Movies are always better while eating icre cream. But it's exactly when we want it the most, that there's nothing left in the freezer.

  • Solution

    Häagen-Dazs created the first ice cream delivery service embedded in a VOD platform. In partnership with MyTF1, the largest VOD platform in France, we created a new viewing option to improve every single movie in the platform's catalog: The Exträa HD button. In a single click, users can now instantly choose their most beloved Häagen-Dazs flavor to go with their film and have it delivered by Stuart, France's fastest delivery service. Available from 6pm to 11pm, exactly when VOD viewership and ice cream consumption are at their highest rates, the service provides the ideal option for buying ice cream in the perfect place and at the perfect time.

  • Results

    By turning MyTF1 VOD platform into an e-commerce platform, Häagen-Dazs is now reaching 2.7 million new customers in a permanent and exclusive way in the French market.