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Mercedes Benz

Monolith

Proximity Paris

“Monolith” – an interactive experience that explores the sensations that influenced the Mercedes-Benz designers.

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  • Challenge

    How do you rejuvenate a 125 years old brand for a younger target and highlight the sporty design of Mercedes-Benz new car and models ?

  • Solution

    “Monolith” – an interactive experience that explores the sensations that influenced the Mercedes-Benz designers.
    At the core of the integrated campaigns was a sleek, high-energy film. Through an immersive experience, YouTube viewers were invited to unlock 25 hours of additional content to get deeper into each sensation.

  • Results

    5 millions unique views in just one month
    An exposure time on YouTube never seen before : 4,5 mn viewing spent per visitor ….
    … wich is almost 7 years worth of content
    And a radical transformation of the Mercedes image.