Arrow up SEE MORE Work

Wella

Trend Vision

Proximity Paris

As one of the key players in the professional haircare industry, Wella Professionals wanted to extend the reach of their annual 2000+ guests event to their millions of fans online.

Play Video IconMute Video IconUnmute Video Icon
  • Challenge

    As one of the key players in the professional haircare industry, Wella Professionals wanted to extend the reach of their annual event from 2000 guests onsite, to millions of fans online.

  • Solution

    The online campaign was built in a sequenced manner, using different ad formats and retargeting to drive online users through a conversion funnel to ultimately have them watch 2 livestreams on d-day and engage with the social content. The following day, users were retargeted to subscribe to their online Education program.

  • Results

    The campaign generated a 31 million reach, 1 million views of video content and 107K visits to the Wella Education webiste.