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  • Challenge

    As one of the key players in the professional haircare industry, Wella Professionals wanted to extend the reach of their annual 2000+ guests event to their millions of fans online.

  • Solution

    The online campaign was built in a sequenced manner, using different ad formats and retargeting to drive online users through a conversion funnel to ultimately have them watch 2 livestreams on d-day and engage with the social content. The following day, users were retargeted to subscribe to their online Education program.

  • Resultats

    The campaign generated a 31 million reach, 1 million views of video content and 107K visits to the Wella Education webiste.